BRIK-A-BLOK / TOY SYSTEM
Every child loves creating their own private space. Whether it be a fort or a doll house. Across nearly all cultures, this common play theme is prevalent. Blankets draped over furniture, large cardboard boxes turned into a playstructure. The possibilities are nearly endless. Katz Design wanted to create a toy system where creation is the main theme hinging around the creation of various habitable spaces in little person format.
A significant amount of research and development led to a multi use building panel that would easily snap together with other like panels to build enclosed volumes of space. Three dimensional fort building "Lego®" if you will. A filled copolymer polypropylene was used to permit thin wall and add stiffness and part stability in the moulding process.
Designing the panels was a balance between multiple factors, targets and concerns. Some of these were manufacturing concerns such as how thin could the parts be made to save weight and plastic? Structural concerns such as optimizing stiffness so nominal walls could be further reduced, as well as use factors such as the maximum size that the target demographic can manipulate? To allure parents, clean up after play became part of the play / learning process. Simple stackable means makes it easy for children to develop their organizational skills and discipline.